Work
About
Nineteen years directing and shooting commercial work for brands that compete on craft.
Based in Guadalajara, with ongoing production in Mexico City, Dallas, and San Diego.
His work lives where advertising craft meets cinematic storytelling: campaigns that look like film, perform like advertising, and leave the brand owning the frame. Equally at home on broadcast spots, launch films, and platform-first social content, he brings the discipline to hit tight agency timelines and the sensibility to make every spot feel earned.
He is also directing feature documentaries, including Faros de Esperanza.
He has worked with Inter.mx, Popeyes, Tequila 818, Clase Azul, Vidanta, Red Cola, KitKat, C&A, Cloudbeds, Mundo Cuervo, Petco, and Lenovo, along with artists including Alejandro Fernández, Paty Cantú, Gloria Trevi, Kendall Jenner, Mon Laferte, and George Strait.